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OOH audience measurement in Switzerland

25.10.2010, 08:25 - MGE Data was asked for cooperation by Swiss Poster Research Plus on a project, which is focused on the measurement of outdoor advertising audience on the area of Switzerland. For the purposes of this project MGE Data has provided the equipment MobiTest GSL.
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MobiTest GSI

21.01.2010, 16:36 - on-line Tracking Meter with indoor extension MobiTest GSI is the new generation model, which is equipped with broad range of sensors and Indoor Extension. By the help of GSM modul it is possible to activate on-line data transfer and on-line firmware updating. MobiTest GSI was primarily designed for long terming mobility studies in order to outdoor / indoor audience measurement syste...
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Out-of-Home Audience Research

20.01.2010, 14:37 - Survey data can be used to produce Reach and Frequency estimates at the level of selected spatial segments. The use of a more advanced model enable Reach and Frequency estimates to be attached to individual poster sites, thus permitting more realistic planning and evaluation of outdoor campaigns. MGE DATA will prepare: requirements analysis analysis documents (GIS databse of OOH, m...
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